Leveraging BATNA – Strong Alternatives as a Negotiation Tool

Many negotiators feel powerless – because they don’t know their alternatives. BATNA is the most powerful instrument for building negotiating leverage: those who have alternatives can present themselves with confidence. Those who don’t know theirs appear dependent.

Scenario

In this training, you experience a conversation in which your counterpart tries to build pressure. As long as you are uncertain or unable to name alternatives, you don’t leverage this power. Only when you have a clear picture of your BATNA, respond with confidence, and also assess the other side’s alternatives do you gain control and negotiate on equal footing.

Learnings

  • Clearly define and leverage your own BATNA
  • Assess the other side’s alternatives
  • Realistically evaluate the balance of power
  • Handle pressure attempts with confidence
  • Lead negotiations from a position of strength

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Challenge

Only those who know their alternatives negotiate from a position of strength – and decide for themselves when a deal truly makes sense.

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